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For women in construction, engineering, STEM and every field that wasn't built with us in mind.

You're not imagining it.

Leading in construction, engineering, and other male-dominated industries means navigating authority, credibility, and pressure every single day. Often without a roadmap. Often without visible support.

Roar Like A Woman® helps women recognize their professional value, strengthen their leadership presence, and advocate for themselves with confidence, through professional mentoring, practical programs, and a growing community of women who understand these challenges.

Ronda K. Salazar, founder and mentor
Ronda K. Salazar, founder and mentorMore than 30 years in engineering, STEM, manufacturing and construction leadership.

About Ronda

I've led on the inside. I know the playbook.

For more than 30 years, I've worked in engineering, STEM, manufacturing and construction: leading teams, managing complex capital projects and sitting at the tables where decisions get made. I know how credibility is earned and lost in those rooms, and where the unwritten rules live.

That's what I bring to every conversation. Not theory, but practical strategy from someone who has handled the conflict, influenced the decision and led the team.

  • 30+ yearsin STEM, the last seven in construction
  • Billion-dollar projectsleading teams on complex capital work
  • Authorof the Roar Like A Woman® book series
  • Speaker and hostLinkedIn Lives, interviews and host of the Roar Like A Woman® podcast (coming soon)
Read Ronda's story

Work with Ronda

Ways to work together

For individual women, for groups, and for organizations.

Professional Mentoring

From $99

One-on-one guidance for a career decision, a difficult workplace situation, or your next step as a leader.

Explore mentoring

Courses & Events

Programs and live conversations

Know It. Show It. Advocate For It., my 6-week live leadership program, plus ROAR Hour and other live events.

See courses & events

Speaking & Organizations

Talks, workshops and partnerships

Help your organization retain and develop women in technical and project roles.

Start a conversation

Community & connection

You don't have to figure it out alone

Roar Like A Woman® is a growing community of women who understand what it takes to work and lead in male-dominated fields. Here's how to be part of it.

Live conversation

The ROAR Hour™

Honest, supportive conversations with women who understand the realities of construction and technical careers. Celebrate wins and work through what's hard, together.

New ROAR Hour dates are coming soon.

See ROAR Hour dates

LinkedIn group

Roar Like A Woman®: In Construction

Join the conversation between sessions. Share ideas, ask questions and connect with women across the industry.

400+ members

Also on Facebook

Email

Join the Roar

ROAR Hour dates, new programs, writing and podcast episodes, straight to your inbox.

Stories & conversations

The ROAR Room

Ideas worth sharing. Conversations worth having.

Writing, interviews, LinkedIn Lives and the upcoming Roar Like A Woman® Podcast, all in one place.

Explore The ROAR Room

Shop

Books, journals and gifts

Words to keep close on the days you need a reminder.

Visit the shop