Women in Construction. You're not imagining it.
Leading in construction means navigating authority, credibility, and pressure every single day. Often without a roadmap. Often without visible support.
Roar Like A Woman™ equips women leading in complex, male-dominated industries to stop negotiating their presence and start owning it, through strategic coaching, actionable resources, and leadership tools grounded in real project experience.
This is bigger than coaching.
Roar Like A Woman™ is a leadership movement for women who refuse to sit down in rooms they’ve earned the right to stand in. Through coaching, writing, and real-world strategy, this work is about strengthening presence in industries that were not built with you in mind.
Coaching
Leadership strategy and tactics for women navigating authority and credibility in complex environments.
Free + Featured Resources
Practical tools, books, and information to help you in your leadership role.
Breaking Through the Concrete Ceiling
Real stories, hard-earned lessons, and leadership tools for women in the field.
Built from Real Construction Leadership
Roar Like A Woman™ was built from decades of leadership inside large-scale capital construction environments. Its founder, Ronda Salazar, spent years navigating credibility battles as the sole woman at the table. The coaching and leadership frameworks tried and tested through real-life experience that are grounded in real authority resistance, complex team dynamics, and high-stakes decision-making pressure. Not theory.